Nissan’s bet in Colombia

Company News    Sep 2, 2019 3:18 PM

This is why the company chose Colombia to launch its newest electric vehicle.

Today, Colombia occupies first place in electric vehicles sales in Latin America, surpassing countries like Mexico, Chile and Ecuador.

The growth of electric and hybrid vehicles sales has been evident in the region, attaining a 305% increase in July this year, compared to 2017 figures, the National Association for Sustainable Mobility (Andemos) said.

Ricardo Rodríguez, president of Nissan for Latin America, said that these figures motivated the company to choose Colombia for the launch of its new electric car; the Nissan LEAF, of which there was an advance order of 50 units, El Tiempo said.

“The launch of the vehicle was made simultaneously in Argentina, Chile, Brazil and Colombia. The latter is today one of the most important countries in Latin America because of Nissan’s great presence, and because the country’s conditions are improving in terms of electric mobility, with an important infrastructure for charging our vehicles,” he explained.

Rodríguez added that Nissan has an agreement with Enel, as it provides them cargo sites and there are 75 charging points in Bogotá alone.

The firm has sold 50 of these vehicles to date, but global sales reach more than 400,000 units.

Bottom-line: Once again, Colombia shows that it is positioning itself as a pioneer in sustainable mobility, in a rather short period of time.

We are confident that Nissan’s announcement will be followed by other top global firms that decided to bet on the country’s potential and clear regulations for a sustainable mobility.

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