Company News Jul 21, 2021 3:07 PM
Directors of leading companies in the Electric Vehicle (EV) market talked about the performance of this sector this year.
Dino Tanaka, President of Automotores Toyota Colombia, said that the company has made more launches in this segment due to the good reception of the market, La Republica reported.
“Since the beginning of the year, we have identified a good performance in the sales of hybrids and passenger cars, which shows us an increase in the specific need of Colombians for these vehicles,” Tanaka said.
Juan David Uribe, Manager of Suzuki in Colombia, said that the outlook is positive for the entire segment.
“The hybrid market has been consolidated in the country thanks to its benefits such as fuel efficiency. We believe, it will continue to grow and gain strength,” Uribe said.
Mario Correa, Mercedes-Benz sales and product director, explained that there are three reasons why the segment will have and has had growth: the strengthening of the hybrid portfolio; Colombian legislation to incentivize the sale of these vehicles; and the active plans of investors.
“All industry players are committed to making this segment grow and gain more and more strength,” Correa said.
Carlos Rodriguez, Ford’s brand manager said that the hybrid and electric segment has been accompanied by gradual advances in the country’s infrastructure.
“The country has been advancing in the development of sustainable mobility infrastructure and there are incentives that motivate people to purchase these types of vehicles,” Rodriguez added.
In addition, the companies have announced several launches such as the Corolla Cross (Toyota), the best-selling model in its segment in June; the E350, the first sedan equipped with a hybrid engine (Mercedes Benz); Swift, the non-plug-in car that seeks to lead the hybrid market (Suzuki); Ford’s Escape aims to lower fuel costs; and Stonic, Kia’s bet to compete in the hybrid segment.
Bottom-Line: Optimism is accompanied by growing sales, but authorities must make a major effort to improve the freight infrastructure. This will further boost this important and attractive market.